Documentaries about little niche interests have been the hottest thing for quite awhile. Crossword puzzles, Scrabble, spelling bees, etc. Inevitably the hisattention would turn to video games. While the set-up and payout for the film is pretty much as expected, it's hard to not be amused/amazed by the efforts that humans will take to perfect one thing.
It makes one wonder what you could achieve if given the same dedication. I hope someone soon contacts me to start filming "Wizard of the Coast: Jonathan and the Amazing Technicolor Deck," to be released in 2010 after I become an International Grand Champion. I'm pretty sure geek fame is worth twice as much as normal fame.